Measuring perceived pre-purchase risk for a new industrial product-Reference-Cited by-同舟云学术

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Measuring perceived pre-purchase risk for a new industrial product

Published:1979-11 Issue:4 Volume:8 Page:333-340
ISSN:0019-8501
Container-title:Industrial Marketing Management
language:en
Short-container-title:Industrial Marketing Management

Author:

Choffray Jean-Marie,Johnston Paul E.

Publisher

Elsevier BV

Subject

Marketing

Reference14 articles.

1. A General Model for Understanding Organizational Buying Behavior;Webster;Journal of Marketing,1972

2. A Model of Industrial Buyer Behavior;Sheth;Journal of Marketing,1973

3. Industrial Buying and Creative Marketing;Robinson,1967

4. Segmenting the Industrial Market;Cardozo,1968

5. Industrial Buyer Segmentation: A Psychographic Approach;Wilson,1971

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