Informal Interpersonal Influence on Purchasing Agents’ Perceived Risk
Author:
Publisher
Springer International Publishing
Link
http://link.springer.com/content/pdf/10.1007/978-3-319-17052-7_77
Reference35 articles.
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3. Bellizzi, I. and C. K. Walter. (1980) “Purchasing Agents Influence in the Buying Process." Industrial Marketing Management 9: 137–141.
4. Burnkrant, Robert E. and Alain Cousineau. (1975) “Informational and Normative Social Influence in Buyer Behavior." Journal of Consumer Research 2 (December): 206–215.
5. Cardozo, R. and J. Cagley. (1971) “Experimental Study of Industrial Buyer Behavior." Journal of Marketing Research 8 (August): 329–334.
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