Purchasing agent's influence in the buying process

Author:

Bellizzi Joseph A.,Walter C.K.

Publisher

Elsevier BV

Subject

Marketing

Reference12 articles.

1. Analyzing the Relative Power of Participants in Industrial Buying Decisions;Cooley,1977

2. The Engineer and the Purchasing Agent Compared;Pingry;Journal of Purchasing and Materials Management,1974

3. Role Differentiation in Industrial Buying Decisions;McMillan,1976

4. Industrial Buying and Creative Marketing;Robinson,1967

5. The Engineer and the Purchasing Agent Compared;Pingry;Journal of Purchasing and Materials Management,1974

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1. Decisions about Decisions: Leveraging the Internet to Distribute Influence in Organisational Buying Centres;Advances in Business Marketing and Purchasing;2016-10-12

2. Informal Interpersonal Influence on Purchasing Agents’ Perceived Risk;Proceedings of the 1987 Academy of Marketing Science (AMS) Annual Conference;2015

3. Buying Center-Analyse: Wo kommen wir her, wo stehen wir, wo sollten wir hin?;Handbuch Business-to-Business-Marketing;2015

4. Perceived risks and risk management of social media in an organizational context;Electronic Markets;2013-08-01

5. Designs for explaining intelligent agents;International Journal of Human-Computer Studies;2009-01

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