Pretesting the effectiveness of industrial advertising-Reference-Cited by-同舟云学术

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Pretesting the effectiveness of industrial advertising

Published:1980-02 Issue:1 Volume:9 Page:75-83
ISSN:0019-8501
Container-title:Industrial Marketing Management
language:en
Short-container-title:Industrial Marketing Management

Author:

Vanden Abeele P.,Butaye I.

Publisher

Elsevier BV

Subject

Marketing

Reference15 articles.

1. Les Réactions des Consommateurs á la Communication Publicitaire et la Hiérarchie des Effects;Derbaix;Revue Française du arketing,1975

2. Marketing Communication and the Hierarchy of Effects;Ray;Marketing Science Institute, Working paper,1973

3. The Measurement of Advertising Involvement;Krugman;Public Opinion Quarterly,1967

4. Reclameresultaten meten voor Marketing;Stapel,1972

5. The BuyerProblem Foundation of Industrial Advertising;Brown;Industrial Marketing Management,1976

Cited by 4 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. The untapped potential of B2B advertising: A literature review and future agenda;Industrial Marketing Management;2020-08

2. Business Marketing Comes of Age;Fundamentals of Business Marketing Research;2020-07-24

3. Targeting as the basis for pre-test market of lithium-ion battery;AIP Conference Proceedings;2017

4. Business Marketing Comes of Age: A Comprehensive Review of the Literature;Journal of Business-to-Business Marketing;2000-06-13

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