Impact of organizational and buyer characteristics on the buying center-Reference-Cited by-同舟云学术

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Impact of organizational and buyer characteristics on the buying center

Published:1985-02 Issue:1 Volume:14 Page:49-58
ISSN:0019-8501
Container-title:Industrial Marketing Management
language:en
Short-container-title:Industrial Marketing Management

Author:

Crow Lowell E.,Lindquist Jay D.

Publisher

Elsevier BV

Subject

Marketing

Reference10 articles.

1. Organizational Buyer Behavior;Webster,1972

2. Principles of Marketing;Clark,1947

3. Sharing the Purchasing Decision;Grashof;Journal of Purchasing and Materials Management,1979

4. Purchasing Agents' Influence in the Buying Process;Bellizzi;Industrial Marketing Management,1980

5. Analyzing the Relative Power of Participants in Industrial Buying Decisions;Cooley,1977

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