A portfolio approach to account profitability-Reference-Cited by-同舟云学术

登录注册会员服务联系我们

A portfolio approach to account profitability

Published:1984-02 Issue:1 Volume:13 Page:33-41
ISSN:0019-8501
Container-title:Industrial Marketing Management
language:en
Short-container-title:Industrial Marketing Management

Author:

Dubinsky Alan J.,Ingram Thomas N.

Publisher

Elsevier BV

Subject

Marketing

Reference25 articles.

1. Marketing Cost Controls: A Survey of Industry Practices;Morgan;Industrial Marketing Management,1980

2. Accounting Tools in the Analysis and Control of Marketing Performance;Rayburn;Industrial Marketing Management,1972

3. Report of the Committee on Cost and Profitability Analysis for Marketing;The Accounting Review,1972

4. The impact of Inflation Accounting on Marketing Decisions;Webster;Journal of Marketing,1980

5. Segmental Analysis: Key to Marketing Profitability;Crissy;MSU Business Topics,1973

Cited by 36 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Strategisches Business-to-Business-Marketing;Technischer Vertrieb;2021

2. Der investitionsrechnerische Kundenwert;Kundenwert;2017

3. A hybrid model for customer portfolio analysis in retailing;Management Research Review;2016-06-20

4. Outward-looking and future-oriented customer value potential management: The sales force value appropriation role;Industrial Marketing Management;2016-02

5. References;Handbook of Strategic Account Management;2015-09-09

同舟云学术

1.学者识别学者识别

2.学术分析学术分析

3.人才评估人才评估

"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370

www.globalauthorid.com

TOP