Industrial product managers: Authority and responsibility

Author:

Eckles Robert W.,Novotny Timothy J.

Publisher

Elsevier BV

Subject

Marketing

Reference14 articles.

1. Keys to Successful Product Planning;Ames;Business Horizons,1976

2. Coordinating Product Managers Essential for Success;Amtmann;Marketing News,1983

3. The Changing Role of the Product Manager in Consumer Goods Companies;Buell;Journal of Marketing,1975

4. Firms to Modify, Abolish Product Manager Jobs Due to Sluggish Economy, Centralized Planning;Buell;Marketing News,1983

5. The Product Manager as an Influence Agent;Gemmill;Journal of Marketing,1972

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