1. Keys to Successful Product Planning;Ames;Business Horizons,1976
2. Coordinating Product Managers Essential for Success;Amtmann;Marketing News,1983
3. The Changing Role of the Product Manager in Consumer Goods Companies;Buell;Journal of Marketing,1975
4. Firms to Modify, Abolish Product Manager Jobs Due to Sluggish Economy, Centralized Planning;Buell;Marketing News,1983
5. The Product Manager as an Influence Agent;Gemmill;Journal of Marketing,1972