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Industrial product managers: Authority and responsibility

  • Published:1984-05 Issue:2 Volume:13 Page:71-75
  • ISSN:0019-8501
  • Container-title:Industrial Marketing Management
  • language:en
  • Short-container-title:Industrial Marketing Management

Author:

Eckles Robert W.,Novotny Timothy J.

Publisher

Elsevier BV

Subject

Marketing

Reference14 articles.

1. Keys to Successful Product Planning;Ames;Business Horizons,1976

2. Coordinating Product Managers Essential for Success;Amtmann;Marketing News,1983

3. The Changing Role of the Product Manager in Consumer Goods Companies;Buell;Journal of Marketing,1975

4. Firms to Modify, Abolish Product Manager Jobs Due to Sluggish Economy, Centralized Planning;Buell;Marketing News,1983

5. The Product Manager as an Influence Agent;Gemmill;Journal of Marketing,1972

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2. Brand Managers and Industrial Service Suppliers in Pharmaceutical and Other Fast Moving Consumer Goods Companies;Proceedings of the 1998 Multicultural Marketing Conference;2015

3. The impact of product management on SME performance;Journal of Small Business and Enterprise Development;2011-10-25

4. The impact of product management on SME firm performance;Journal of Research in Marketing and Entrepreneurship;2011-07-12

5. Brand teams and the brand management structure in pharmaceutical and other fast-moving consumer goods companies;Journal of Strategic Marketing;2001-01
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