Author:
Veloutsou Cleopatra A.,Panigyrakis George G.
Subject
Marketing,Strategy and Management
Reference31 articles.
1. Andaleeb, S. and Tallman, R. (1996) Relationship of physicians with pharmaceutical sales representatives and pharmaceutical companies: an exploratory study. Health Marketing Quarterly 13(4), 79-89.
2. Andrews, J. (1996) Creative ideas take rime: business practices that help product managers cope with rime pressure.Journal of Product and Brand Management 5(1), 6-18.
3. Andrews, J. and Smith, D. (1996) In search of the marketing imagination: factors affecting the creativity of marketing programs for mature products. Journal of Marketing Research 33(2), 174-88.
4. Belbin, R. (1981) Management Team: Why they Succeed or Fail. Oxford: Butterworth Heinemann.
5. Boyd, H., Clewett, R. and Westfall, R. (1957) Contemporary American Marketing: Readings on the Changing Market Structure. Irwin.
Cited by
15 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献