Creative ideas take time: business practices that help product managers cope with time pressure
Author:
Publisher
Emerald
Subject
Management of Technology and Innovation,Marketing
Reference3 articles.
1. Andrews, J. and Smith, D.C. 1996, “In search of the marketing imagination: factors affecting the creativity of marketing programs for mature products”,Journal of Marketing Research, Vol. 33, May.
2. Significant Issues for the Future of Product Innovation
3. Effects of Organizational Structure of Marketing Planning on Credibility and Utilization of Plan Output
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