An empirical investigation of the differences in goods and services as perceived by organizational buyers-Reference-Cited by-同舟云学术

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An empirical investigation of the differences in goods and services as perceived by organizational buyers

Published:1995-03 Issue:2 Volume:24 Page:99-108
ISSN:0019-8501
Container-title:Industrial Marketing Management
language:en
Short-container-title:Industrial Marketing Management

Author:

Jackson Ralph W.,Neidell Lester A.,Lunsford Dale A.

Publisher

Elsevier BV

Subject

Marketing

Reference19 articles.

1. Services Marketing Is Different;Berry;Business,1980

2. Developing Buyer-Seller Relationships;Dwyer;Journal of Marketing,1987

3. An Applied Theory for Marketing Industrial Services;Gronroos;Industrial Marketing Management,1979

4. Industrial Marketing Management;Hutt,1985

5. Winning and Keeping Industrial Customers;Jackson,1985

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