Post-purchase strategy: A key to successful industrial marketing and customer satisfaction-Reference-Cited by-同舟云学术

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Post-purchase strategy: A key to successful industrial marketing and customer satisfaction

Published:1995-03 Issue:2 Volume:24 Page:91-98
ISSN:0019-8501
Container-title:Industrial Marketing Management
language:en
Short-container-title:Industrial Marketing Management

Author:

Burger Philip C.,Cann Cynthia W.

Publisher

Elsevier BV

Subject

Marketing

Reference14 articles.

1. Industrial Consumer Behavior: Toward an Improved Model;Agarwal;Developments in Marketing Science,1981

2. What Being a Transformational Leader Can Mean for Effective Organizational Policies and Performance;Bass,1989

3. Transformational Leadership and Organizational Culture;Bass;Public Administration Quarterly,1993

4. Organizations Buying in New-Task and Rebuy;Doyle;Industrial Marketing Management,1979

5. Juran on Planning for Quality;Juran,1988

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