Author:
Cooper R.G.,Kleinschmidt E.J.
Reference18 articles.
1. New Product Management for the 1980s;Booz-Allen & Hamilton,1982
2. Business Planning in the Eighties: The New Marketing Shape of North American Corporations,1985
3. Why New Industrial Products Fail;Cooper;Industrial Marketing Management,1975
4. Identifying Industrial New Product Success: Project New-Prod;Cooper;Industrial Marketing Management,1979
5. The Dimensions of Industrial New Product Success and Failure;Cooper;J Marketing,1979
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