How to determine the composition and influence of a buying center-Reference-Cited by-同舟云学术

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How to determine the composition and influence of a buying center

Published:1988-08 Issue:3 Volume:17 Page:205-214
ISSN:0019-8501
Container-title:Industrial Marketing Management
language:en
Short-container-title:Industrial Marketing Management

Author:

Mattson Melvin R.

Publisher

Elsevier BV

Subject

Marketing

Reference36 articles.

1. Aljian's Purchasing Handbook,1982

2. Railroad Contracts and Competitive Conditions;Altrogge;Transportation Journal,1981

3. Is Your Purchasing Department a Good Buy?;Ammer;Harvard Business Review,1974

4. Is Your Purchasing Department a Good Buy?;Ammer;Harvard Business Review,1974

5. Materials Management;Ammer,1962

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