New product success & failure: Three case studies-Reference-Cited by-同舟云学术

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New product success & failure: Three case studies

Published:1988-05 Issue:2 Volume:17 Page:103-109
ISSN:0019-8501
Container-title:Industrial Marketing Management
language:en
Short-container-title:Industrial Marketing Management

Author:

Davis John Stephen

Publisher

Elsevier BV

Subject

Marketing

Reference24 articles.

1. The Sergeant York Gun: A Massive Misfire;Adam;Spectrum,1987

2. Why New Industrial Products Fail;Cooper;Industrial Marketing Management,1975

3. Industrial Firms' New Product Strategies;Cooper;Journal of Business Research,1985

4. A Process Model for Industrial New Product Development;Cooper;IEEE Transactions on Engineering Management,1983

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