New-product success in the chemical industry-Reference-Cited by-同舟云学术

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New-product success in the chemical industry

Published:1993-05 Issue:2 Volume:22 Page:85-99
ISSN:0019-8501
Container-title:Industrial Marketing Management
language:en
Short-container-title:Industrial Marketing Management

Author:

Cooper Robert G.,Kleinschmidt Elko J.

Publisher

Elsevier BV

Subject

Marketing

Reference31 articles.

1. Why New Industrial Products Fail;Cooper;Industrial Marketing Management,1975

2. New Product Winners and Losers;Hopkins;Conference Board Report #773,1980

3. New product pressures;Hopkins;Conference Board Record,1971

4. Why New Products Fail;National Industrial Conference Board,1964

5. Introducing Successful New Products;Cooper;MCB Monographs, European Journal of Marketing,1976

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