When donating is liberating: The role of product and consumer characteristics in the appeal of cause-related products
Author:
Publisher
Wiley
Subject
Marketing,Applied Psychology
Reference84 articles.
1. How effortful decisions get enacted: The motivating role of decision processes, desires, and anticipated emotions;Bagozzi;Journal of Behavioral Decision Making,2003
2. The role of emotions in marketing;Bagozzi;Journal of the Academy of Marketing Science,1999
3. Consumer response to retailer use of cause-related marketing: Is more fit better?;Barone;Journal of Retailing,2007
4. Attitudinal balance and cause-related marketing: An empirical application of balance theory;Basil;Journal of Consumer Psychology,2006
5. Altruism as hedonism: Helping and self-gratification as equivalent responses;Baumann;Journal of Personality and Social Psychology,1981
Cited by 51 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. Encouraging prosocial consumer behaviour: A review of influencer and digital marketing literature;Psychology & Marketing;2024-07-26
2. To Donate or Not: Effects of Price Difference and Reference Groups on Intention to Purchase a Donation Option;Fashion & Textile Research Journal;2024-06-30
3. The ironic impact of schadenfreude: When the joy of inflicting pain leads to increased prosocial behavior;Journal of Consumer Psychology;2024-06-19
4. Antecedents to consumer responses to causerelated marketing campaigns: an empirical investigation in a developing country;Journal of Islamic Marketing;2024-06-11
5. You Can Help Us! The Impact of Formal and Informal Second-Person Pronouns on Monetary Donations;Languages;2024-05-30
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3