Losses, gains, and brains: Neuroeconomics can help to answer open questions about loss aversion-Reference-Cited by-同舟云学术

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Losses, gains, and brains: Neuroeconomics can help to answer open questions about loss aversion

Published:2011-10 Issue:4 Volume:21 Page:453-463
ISSN:1057-7408
Container-title:Journal of Consumer Psychology
language:en
Short-container-title:Journal of Consumer Psychology

Author:

Rick Scott

Publisher

Wiley

Subject

Marketing,Applied Psychology

Reference130 articles.

1. A marketplace in the brain?;Ainslie;Science,2004

2. Salience and choice: Neural correlates of shopping decisions;Ambler;Psychology and Marketing,2004

3. Planned versus actual betting in sequential gambles;Andrade;Journal of Marketing Research,2009

4. When do losses loom larger than gains?;Ariely;Journal of Marketing Research,2005

5. Adam Smith, behavioral economist;Ashraf;Journal of Economic Perspectives,2005

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