Multisensory interaction in product choice: Grasping a product affects choice of other seen products
Author:
Funder
Center for Research on Marketing and Services (CERMES)
Publisher
Wiley
Subject
Marketing,Applied Psychology
Reference33 articles.
1. Convergence of visual and tactile shape processing in the human lateral occipital complex;Amedi;Cerebral Cortex,2002
2. Situated embodied cognition: Monitoring orientation cues affects product evaluation and choice;Eelen;Journal of Consumer Psychology,2013
3. The “visual depiction effect" in advertising: Facilitating embodied mental simulation through product orientation;Elder;Journal of Consumer Research,2012
4. The effects of advertising copy on sensory thoughts and perceived taste;Elder;Journal of Consumer Research,2010
5. Humans integrate visual and haptic information in a statistically optimal way;Ernst;Nature,2002
Cited by 37 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献
1. Seeing as Feeling? The Impact of Tactile Compensation Videos on Consumer Purchase Intention;Behavioral Sciences;2024-01-12
2. Conveying product weight in digital media using a hand image;Journal of Retailing;2023-09
3. The Role of Brand Experience in Formulating Brand Loyalty for Lingerie Buying Consumers of India;ASR Chiang Mai University Journal of Social Sciences and Humanities;2023-01-03
4. How multisensory perception promotes purchase intent in the context of clothing e-customisation;Frontiers in Psychology;2022-12-23
5. Does product touch affect consumer attitude toward a product? Meta‐analysis of effect sizes, moderators, and mediators;Psychology & Marketing;2022-12-16
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线,采集、加工和组织学术论文而形成的新型学术文献查询和分析系统,可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容,当前同舟云学术共收录了国内外主流学术期刊6万余种,收集的期刊论文及会议论文总量共计约1.5亿篇,并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询!咨询电话:010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3