The rebound of the forgone alternative
Author:
Publisher
Wiley
Subject
Marketing,Applied Psychology
Reference39 articles.
1. Influence of beer brand identification on taste perception;Allison;Journal of Marketing Research,1964
2. Consumption occasion influence on consumer brand choice;Bearden;Decision Sciences,1978
3. Postdecision changes in the desirability of alternatives;Brehm;The Journal of Abnormal and Social Psychology,1956
4. Re-evaluation of choice alternatives as a function of their number and qualitative similarity;Brehm;Journal of Abnormal and Social Psychology,1959
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