How limited consumption experiences affect word of mouth
Author:
Publisher
Springer Science and Business Media LLC
Subject
Marketing,Economics and Econometrics,Business and International Management
Link
https://link.springer.com/content/pdf/10.1007/s11002-021-09561-z.pdf
Reference40 articles.
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3. Babić Rosario, A., Sotgiu, F., De Valck, K., & Bijmolt, T. H. (2016). The effect of electronic word of mouth on sales: a meta-analytic review of platform, product, and metric factors. Journal of Marketing Research, 53(3), 297–318.
4. Beike, D. R., & Wirth-Beaumont, E. T. (2005). Psychological closure as a memory phenomenon. Memory, 13(6), 574–593.
5. Beike, D. R., Adams, L. P., & Wirth-Beaumont, E. T. (2007). Incomplete inhibition of emotion in specific autobiographical memories. Memory, 15(4), 375–389.
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