Understanding the market environment of India-Reference-Cited by-同舟云学术

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Understanding the market environment of India

Published:2000-01 Issue:1 Volume:43 Page:44-52
ISSN:0007-6813
Container-title:Business Horizons
language:en
Short-container-title:Business Horizons

Author:

Ramachandran Raja

Publisher

Elsevier BV

Subject

Marketing,Business and International Management

Reference28 articles.

1. Profiting from India's Strong Middle Class;Agarwal;Marketing News,1996

2. Modern India on Hold;Clifford;Business Week,1996

3. Coke Pours into Asia;Clifford;Business Week,1996

4. Country Commercial Guide—India 1999,1998

5. For Coke in India, Thums Up Is the Real Thing;Deogun;Wall Street Journal,1998

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2. What makes up intentions to purchase the pioneer? A theory of reasoned action approach in India and the USA;International Journal of Emerging Markets;2018-11-29

3. Mortality Salience Effects on Evaluations of Foreign Brands: Evidence from India;Journal of International Consumer Marketing;2018-06-05

4. Technology Governance Challenges in e-Government Projects;Proceedings of the 10th International Conference on Theory and Practice of Electronic Governance;2017-03-07

5. Domestic and Global Designs in Hair Care: A Study of Aesthetic Preferences of Indian Users;Research into Design for Communities, Volume 2;2017

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