Mortality Salience Effects on Evaluations of Foreign Brands: Evidence from India-Reference-Cited by-同舟云学术

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Mortality Salience Effects on Evaluations of Foreign Brands: Evidence from India

Published:2018-06-05 Issue:2 Volume:31 Page:147-161
ISSN:0896-1530
Container-title:Journal of International Consumer Marketing
language:en
Short-container-title:Journal of International Consumer Marketing

Author:

Banerjee Shubhomoy¹,Ghosh Abhijit²,Kagan Albert³,Chatterjee Soumi⁴

Affiliation:

1. Senior Research Associate, Jindal Global Business School, OP Jindal Global University, Sonipat, Haryana, India

2. Assistant Professor in Strategic Management, Offutt School of Business, Concordia College, Moorhead, Minnesota, USA

3. Professor of Information Systems, WP Carey School of Business, Arizona State University, Tempe, Arizona, USA

4. Freelance Researcher

Publisher

Informa UK Limited

Subject

Marketing,Management Information Systems

Link

https://www.tandfonline.com/doi/pdf/10.1080/08961530.2018.1479206

Reference96 articles.

1. Country of origin effects: a literature review

2. Subliminal Exposure to Death-Related Stimuli Increases Defense of the Cultural Worldview

3. The Urge to Splurge: A Terror Management Account of Materialism and Consumer Behavior

4. Dimensions of Indian culture, core cultural values and marketing implications

5. Effects of Brand Local and Nonlocal Origin on Consumer Attitudes in Developing Countries

Cited by 5 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Transitioning diets: a mixed methods study on factors affecting inclusion of millets in the urban population;BMC Public Health;2023-10-13

2. Mortality Salience Effects of Critical Incidents – A Systematic Literature Review and Research Agenda;OMEGA - Journal of Death and Dying;2022-05-01

3. The Impact of Mortality Salience on Purchase Intention and Creativity Evaluation on Products During COVID-19 Pandemic;Frontiers in Psychology;2021-12-20

4. New media marketing as a driver of enterprise country of origin (COO) offer in international markets;International Journal of Entrepreneurial Behavior & Research;2021-07-06

5. Does the Use of Foreign Languages in Different Types of Products Lead to Different Consumer Perception?;Journal of International Consumer Marketing;2020-12-28

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