NICHER: An approach to identifying defensible product positions-Reference-Cited by-同舟云学术

NICHER: An approach to identifying defensible product positions

Published:1995-07 Issue:2 Volume:84 Page:292-309
ISSN:0377-2217
Container-title:European Journal of Operational Research
language:en
Short-container-title:European Journal of Operational Research

Author:

Sudharshan D.,Ravi Kumar K.,Gruca Thomas S.

Publisher

Elsevier BV

Subject

Information Systems and Management,Management Science and Operations Research,Modeling and Simulation,General Computer Science,Industrial and Manufacturing Engineering

Reference41 articles.

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5. A procedure for new product positioning in an attribute space;Albers;European Journal of Operational Research,1977

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