A nonhomogeneous hidden Markov model of response dynamics and mailing optimization in direct marketing-Reference-Cited by-同舟云学术

A nonhomogeneous hidden Markov model of response dynamics and mailing optimization in direct marketing

Published:2016-09 Issue:2 Volume:253 Page:514-523
ISSN:0377-2217
Container-title:European Journal of Operational Research
language:en
Short-container-title:European Journal of Operational Research

Author:

Ma Shaohui^ORCID,Hou Lu,Yao Wensong,Lee Baozhen

Funder

National Natural Science Foundation of China

Publisher

Elsevier BV

Subject

Information Systems and Management,Management Science and Operations Research,Modelling and Simulation,General Computer Science,Industrial and Manufacturing Engineering

Reference47 articles.

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