Allocation of catalogs to collective customers based on semiparametric response models

Author:

Baumgartner Bernhard,Hruschka Harald

Publisher

Elsevier BV

Subject

Information Systems and Management,Management Science and Operations Research,Modelling and Simulation,General Computer Science,Industrial and Manufacturing Engineering

Reference19 articles.

1. A generalized additive model for discrete choice data;Abe;Journal of Business & Economic Statistics,1999

2. Bayesian neural network learning for repeat purchase modelling in direct marketing;Baesens;European Journal of Operational Research,2002

3. Mailing decisions in the catalog sales industry;Bitran;Management Science,1996

4. Semiparametric versus parametric classification models: An application to direct marketing;Bult;Journal of Marketing Research,1993

5. Optimal selection for direct mail;Bult;Marketing Science,1995

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2. Estimating time-varying parameters in brand choice models: A semiparametric approach;International Journal of Research in Marketing;2018-09

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4. Investigating the effects of mailing variables and endogeneity on mailing decisions;European Journal of Operational Research;2016-04

5. Accommodating heterogeneity and nonlinearity in price effects for predicting brand sales and profits;European Journal of Operational Research;2015-10

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