On optimal intervention for customer lifetime value-Reference-Cited by-同舟云学术

On optimal intervention for customer lifetime value

Published:2007-12 Issue:3 Volume:183 Page:1550-1559
ISSN:0377-2217
Container-title:European Journal of Operational Research
language:en
Short-container-title:European Journal of Operational Research

Author:

Crowder Martin,Hand David J.,Krzanowski Wojtek

Publisher

Elsevier BV

Subject

Information Systems and Management,Management Science and Operations Research,Modeling and Simulation,General Computer Science,Industrial and Manufacturing Engineering

Reference14 articles.

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2. Customer lifetime value determination and strategic implications for a cruise ship company;Berger;Journal of Database Marketing and Customer Strategy Management,2003

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4. The evaluation of integrals of the form ∫-∞∞f(x)e-x2dx;Goodwin;Proceedings of the Cambridge Philosophical Society,1949

5. Customer lifetime value analysis: A review and future research directions;Jain;Journal of Interactive Marketing,2002

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