An Engagement-Based Customer Lifetime Value System for E-commerce
Author:
Affiliation:
1. Groupon, Chicago, IL, USA
2. Google, Mountain View, CA, USA
3. Facebook, Menlo Park, CA, USA
Publisher
ACM
Link
https://dl.acm.org/doi/pdf/10.1145/2939672.2939693
Reference19 articles.
1. Segmentation and customer insight in contemporary services marketing practice: why grouping customers is no longer enough
2. Improving customer retention in financial services using kinship network information
3. Customer Profitability Analysis and Customer Life Time Value Models: Portfolio Analysis
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