Integration of RFID and business analytics for trade show exhibitors-Reference-Cited by-同舟云学术

Integration of RFID and business analytics for trade show exhibitors

Published:2015-07 Issue:2 Volume:244 Page:662-673
ISSN:0377-2217
Container-title:European Journal of Operational Research
language:en
Short-container-title:European Journal of Operational Research

Author:

Chongwatpol Jongsawas

Publisher

Elsevier BV

Subject

Information Systems and Management,Management Science and Operations Research,Modeling and Simulation,General Computer Science,Industrial and Manufacturing Engineering

Reference34 articles.

1. RFID-enabled business process intelligence in retail stores: A case report;Al-Kassab;Journal of Theoretical and Applied Electronic Commerce Research,2013

2. Guiding visually impaired people in the exhibition;Bellotti;Mobile Guide,2006

3. Re-thinking fashion trade shows: Creating conversations through mobile tagging;Bisker,2008

4. Using trade fairs in key account management;Blythe;Industrial Marketing Management,2002

5. Get more out of your trade shows;Bonoma;Harvard Business Review,1983

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