Narrowcasting of wireless advertising in malls-Reference-Cited by-同舟云学术

Narrowcasting of wireless advertising in malls

Published:2007-11 Issue:3 Volume:182 Page:1023-1038
ISSN:0377-2217
Container-title:European Journal of Operational Research
language:en
Short-container-title:European Journal of Operational Research

Author:

Tripathi Arvind K.,Nair Suresh K.

Publisher

Elsevier BV

Subject

Information Systems and Management,Management Science and Operations Research,Modeling and Simulation,General Computer Science,Industrial and Manufacturing Engineering

Reference19 articles.

1. Andersson, A., Nilsson, J., 2000. Wireless advertising effectiveness: Evaluation of an SMS advertising trial, Master’s thesis in Marketing. Stockholm School of Economics.

2. Exploring the implications of M-commerce for markets and marketing;Balasubramanian;Journal of the Academy of Marketing Science,2002

3. Permission-based mobile advertising;Barwise;Journal of Interactive Marketing,2002

4. Scheduling commercials on broadcast television;Bollapragada;Operations Research,2004

5. Computer Letter, 2000, Mobile mall, December 16, vol. 40, p. 1.

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