Marketing in the Metaverse: Conceptual understanding, framework, and research agenda

Author:

Giang Barrera Kevin,Shah DenishORCID

Publisher

Elsevier BV

Subject

Marketing

Reference202 articles.

1. Agustin, F. (2021). Here’s what 14 top executives are saying about the ‘metaverse’. Retrieved on Sep. 01, 2022 from https://bit.ly/3CGj8g3.

2. Alexander, A.L., Brunyé, T., Sidman, J. & Weil, S.A. (2005). From gaming to training: A review of studies on fidelity, immersion, presence, and buy-in and their effects on transfer in PC-based simulations and games. In Proceedings of the Interservice/Industry Training, Simulation, and Education Conference (I/ITSEC’05), Orlando, FL.

3. Avatars á la Snow Crash;Allbeck;Proceedings of Computer Animation,1998

4. An odyssey into virtual worlds: Exploring the impacts of technological and spatial environments on intention to purchase virtual products;Animesh;MIS Quarterly,2011

5. Non-fungible token (NFT) markets on the Ethereum blockchain: Temporal development, cointegration and interrelations;Ante;SSRN Electronic Journal,2021

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