Marketing communication via geocaching – When and how it can be effective for places?

Author:

Pisula EwaORCID,Florek MagdalenaORCID,Homski KamilORCID

Publisher

Elsevier BV

Subject

Tourism, Leisure and Hospitality Management

Reference81 articles.

1. Assessing urban recreation ecosystem services through the use of geocache visitation and preference data: A case-study from an urbanised island environment;Balzan;One Ecosystem,2018

2. Is this exercise? No, it's geocaching! Exploring factors related to aspects of geocaching participation;Battista;Journal of Park and Recreation Administration,2016

3. Advertising and promotion: An integrated marketing communication perspective;Belch,2014

4. New itinerancy: The potential of geocaching for tourism;Boulaire;The International Journal of Management Cases,2012

5. Web 2.0: Conceptual foundations and marketing issues;Constantinides;Journal of Direct, Data and Digital Marketing Practice,2008

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