Congruence and placement in sponsorship: An eye-tracking application-Reference-Cited by-同舟云学术

Congruence and placement in sponsorship: An eye-tracking application

Published:2019-03 Issue: Volume:200 Page:159-165
ISSN:0031-9384
Container-title:Physiology & Behavior
language:en
Short-container-title:Physiology & Behavior

Author:

Alonso Dos Santos Manuel^ORCID,Calabuig Moreno Ferran^ORCID,Sánchez Franco Manuel

Publisher

Elsevier BV

Subject

Behavioral Neuroscience,Experimental and Cognitive Psychology

Reference65 articles.

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2. ¿Influyen las emociones en la intención de asistir a un evento deportivo? Diferencias de género;Alonso Dos Santos;J. Sports Economics & Management,2015

3. Involvement and image transfer in sports sponsorship;Alonso-Dos-Santos;Eng. Econ.,2016

4. Sport sponsorships as distinctive competence;Amis;Eur. J. Mark.,1999

5. Beyond advertising and publicity: hybrid messages and public policy issues;Balasubramanian;J. Advert.,1994

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