The probability + utility rule in attractiveness judgments of positive gambles
Author:
Publisher
Elsevier BV
Subject
Organizational Behavior and Human Resource Management,Applied Psychology
Reference16 articles.
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2. Estimating price-quality tradeoffs using comparative judgments;Levin;Journal of Consumer Research,1984
3. Framing effects in judgment tasks with varying amounts of information;Levin;Organizational Behavior and Human Decision Processes,1985
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