The portfolios with strong brand value: More returns? Lower risk?-Reference-Cited by-同舟云学术

登录注册会员服务联系我们

The portfolios with strong brand value: More returns? Lower risk?

Published:2020-03 Issue:1 Volume:20 Page:64-79
ISSN:2214-8450
Container-title:Borsa Istanbul Review
language:en
Short-container-title:Borsa Istanbul Review

Author:

Bank Semra,Yazar Evrim Erdogan,Sivri Ugur

Publisher

Elsevier BV

Subject

General Medicine

Reference65 articles.

1. Managing brand equity;Aaker,1991

2. Building strong brands;Aaker,1996

3. Brand portfolio strategy: Creating relevance, differentiation, energy, leverage, and clarit;Aaker,2009

4. The financial information content of perceived quality;Aaker;Journal of Marketing Research,1994

5. Consumer evaluations of brand extensions;Aaker;Journal of Marketing,1990

Cited by 6 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. An empirical investigation of the relationship between brand value and firm value: Evidence from Turkey;International Journal of Finance & Economics;2023-11-30

2. La inversión en marcas y su relación con los resultados empresariales;Suma de Negocios;2021-12-19

3. Intangible assets in information technology projects: identification and evaluation;Investigación Bibliotecológica: archivonomía, bibliotecología e información;2021-04-12

4. The Effect of Marketing Investment on Firm Value and Systematic Risk;Journal of Open Innovation: Technology, Market, and Complexity;2021-02-17

5. Brand and Firm Value: Evidence from Arab Emerging Markets;Economies;2021-01-12

同舟云学术

1.学者识别学者识别

2.学术分析学术分析

3.人才评估人才评估

"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370

www.globalauthorid.com

TOP