Examining the effect of online advertisement cues on human responses using eye-tracking, EEG, and MRI
Author:
Publisher
Elsevier BV
Subject
Behavioral Neuroscience
Reference107 articles.
1. Introduction to the journal of marketing research special issue onN euroscience and marketing;Camerer;J. Mark. Res.,2015
2. Beyond self-report: a review of physiological and neuroscientific methods to investigate consumer behavior;Bell;Front. Psychol.,2018
3. Using single-neuron recording in marketing: opportunities, challenges, and an application to fear enhancement in communications;Cerf;JMR J. Mark. Res.,2015
4. Consumer neuroscience: assessing the brain response to marketing stimuli using electroencephalogram (EEG) and eye tracking;Khushaba;Expert Syst. Appl.,2013
5. Test and evaluation of advertising effect based on EEG and eye tracker;Wang;Transl. Neurosci.,2019
Cited by 19 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. Message Appeals of Social Media Postings: An Experimental Study on Non-Governmental Organization;Journal of Nonprofit & Public Sector Marketing;2024-07-23
2. A systematic review on EEG-based neuromarketing: recent trends and analyzing techniques;Brain Informatics;2024-06-05
3. Investigating the cognitive process of attention while watching sports advertisements in interested and non-interested people using Electroencephalogram technology;INTERD J MANAGE STUD;2024
4. The Use of Transcranial Magnetic Stimulation in Attention Optimization Research: A Review from Basic Theory to Findings in Attention-Deficit/Hyperactivity Disorder and Depression;Life;2024-02-29
5. Multimodal Deep Learning in Early Autism Detection—Recent Advances and Challenges;RAiSE-2023;2024-01-23
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3