Introduction to the Journal of Marketing Research Special Issue on Neuroscience and Marketing
Author:
Affiliation:
1. California Institute of Technology, University of Michigan
Publisher
SAGE Publications
Subject
Marketing,Economics and Econometrics,Business and International Management
Link
http://journals.sagepub.com/doi/pdf/10.1509/0022-2437-52.4.423
Reference13 articles.
1. Brain Responses to Movie Trailers Predict Individual Preferences for Movies and Their Population-Wide Commercial Success
2. Neural Correlates of Susceptibility to Group Opinions in Online Word-of-Mouth Recommendations
3. Using Single-Neuron Recording in Marketing: Opportunities, Challenges, and an Application to Fear Enhancement in Communications
4. From “Where” to “What”: Distributed Representations of Brand Associations in the Human Brain
5. The cognitive neuroscience toolkit for the neuroeconomist: A functional overview.
Cited by 55 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. Predicting consumer ad preferences: Leveraging a machine learning approach for EDA and FEA neurophysiological metrics;Psychology & Marketing;2024-09-11
2. “Business-to-Business-to-Brain?” Reviewing Neuroscience Research in B2B-Marketing Using TCCM Analysis;Journal of Business-to-Business Marketing;2024-08
3. How the Degree of Anthropomorphism of Human-like Robots Affects Users’ Perceptual and Emotional Processing: Evidence from an EEG Study;Sensors;2024-07-24
4. The stress of prospecting: Salesperson genetics and managerial remedies;Industrial Marketing Management;2024-07
5. The effect of online message congruence, destination-positioning, and emojis on users’ cognitive effort and affective evaluation;Journal of Destination Marketing & Management;2024-03
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3