Assessing customer satisfaction of O2O takeaway based on online reviews by integrating fuzzy comprehensive evaluation with AHP and probabilistic linguistic term sets

Author:

Liang Decui,Dai Zhuoyin,Wang Mingwei

Funder

National Natural Science Foundation of China

Planning Fund for the Humanities and Social Sciences of Ministry of Education of China

Double First-class Construction Research Support Project of UESTC

Publisher

Elsevier BV

Subject

Software

Reference49 articles.

1. Study on the development of O2O e-commerce platform of China from the perspective of offline service quality;Du;Int. J. Bus. Soc. Sci.,2014

2. Satisfaction: A Behavioral Perspective on the Consumer;Oliver,2014

3. An empirical research of consumer adoption behavior on catering transformation to mobile O2O;Wu;J. Interdiscip. Math.,2015

4. Customer satisfaction measurement at post Denmark: Results of application of the European Customer Satisfaction Index methodology;Kristensen;Total Qual. Manage.,2000

5. Measuring service quality: A reexamination and extension;Cronin;J. Mark.,1992

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