Evaluation of precision marketing effectiveness of community e-commerce–An AISAS based model-Reference-Cited by-同舟云学术

Evaluation of precision marketing effectiveness of community e-commerce–An AISAS based model

Published:2021 Issue: Volume:2 Page:200-205
ISSN:2666-4127
Container-title:Sustainable Operations and Computers
language:en
Short-container-title:Sustainable Operations and Computers

Author:

Jun Wu,Li Shi,Yanzhou Yu,Gonzalezc Ernesto DR Santibanez,Weiyi Hao,Litao Su,Zhang Yunbo

Publisher

Elsevier BV

Reference23 articles.

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4. MABS: Spreadsheet-based decision support for precision marketing;Reyck;Eur. Journal of Oper. Res.,2006

5. A decision-making framework for precision marketing;You;Expert Syst. Appl.,2015

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