Marketing management in an era of shortages-Reference-Cited by-同舟云学术

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Marketing management in an era of shortages

Published:1974-02 Issue:1 Volume:17 Page:79-85
ISSN:0007-6813
Container-title:Business Horizons
language:en
Short-container-title:Business Horizons

Author:

Cravens David W.

Publisher

Elsevier BV

Subject

Marketing,Business and International Management

Reference2 articles.

1. The Major Tasks of Marketing Management;Kotler;Journal of Marketing,1973

2. Changing Managerial Philosophies;Steiner;Business Horizons,1971

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