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Stage-gate systems: A new tool for managing new products

  • Published:1990-05 Issue:3 Volume:33 Page:44-54
  • ISSN:0007-6813
  • Container-title:Business Horizons
  • language:en
  • Short-container-title:Business Horizons

Author:

Cooper Robert G.

Publisher

Elsevier BV

Subject

Marketing,Business and International Management

Reference10 articles.

1. New Product Management for the 1980s;Booz, Allenm & Hamilton,1982

2. Business Planning in the Eighties: The New Marketing Shape of North American Corporations,1985

3. Why New Industrial Products Fail;Cooper;Industrial Marketing Management,1975

4. Winning at New Products;Cooper,1986

5. An Investigation into the New Product Process: Steps, Deficiencies and Impact;Cooper;Journal of Product Innovation Management,1986

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