The relationships among arousal potential, arousal and stimulus evaluation, and the moderating role of need for stimulation-Reference-Cited by-同舟云学术

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The relationships among arousal potential, arousal and stimulus evaluation, and the moderating role of need for stimulation

Published:1996-10 Issue:4 Volume:13 Page:319-329
ISSN:0167-8116
Container-title:International Journal of Research in Marketing
language:en
Short-container-title:International Journal of Research in Marketing

Author:

Steenkamp Jan-Benedict E.M.,Baumgartner Hans,van der Wulp Elise

Publisher

Elsevier BV

Subject

Marketing

Reference44 articles.

1. Structural equation modeling in practice: A review and recommended two-step approach;Anderson;Psychological Bulletin,1988

2. Causal models in marketing;Bagozzi,1980

3. The role of psychophysiology in consumer research;Bagozzi,1991

4. An information processing theory of consumer choice;Bettman,1979

5. Conflict, arousal, and curiosity;Berlyne,1960

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