The formation of attitudes towards brand extensions: Testing and generalising Aaker and Keller's model

Author:

Bottomley Paul A.,Doyle John R.

Publisher

Elsevier BV

Subject

Marketing

Reference22 articles.

1. Consumer evaluations of brand extensions;Aaker;Journal of Marketing,1990

2. Interpreting cross-cultural replications of brand extension research;Aaker;International Journal of Research in Marketing,1993

3. Introduction to the special issue on brand equity;Barwise;International Journal of Research in Marketing,1993

4. Brand equity: Snark or boojum?;Barwise;International Journal of Research in Marketing,1993

5. Good empirical generalisations;Barwise;Marketing Science,1995

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