Impact of types of functional relationships, decisions, and solutions on the applicability of marketing models-Reference-Cited by-同舟云学术

Impact of types of functional relationships, decisions, and solutions on the applicability of marketing models

Published:2000-09 Issue:2-3 Volume:17 Page:169-175
ISSN:0167-8116
Container-title:International Journal of Research in Marketing
language:en
Short-container-title:International Journal of Research in Marketing

Author:

Albers Sönke

Publisher

Elsevier BV

Subject

Marketing

Reference18 articles.

1. Optimales Verhältnis zwischen Festgehalt und erfolgsabhängiger Entlohnung bei Verkaufsaußendienstmitarbeitern;Albers;Zeitschrift für betriebswirtschaftliche Forschung,1995

2. CAPPLAN: A decision support system for planning the pricing and sales effort policy of a salesforce;Albers;European Journal of Marketing,1996

3. Rules for the allocation of a marketing budget across products or market segments;Albers,1997

4. Optimal allocation of profit across companies operating with a joint salesforce;Albers;OR Spektrum,2000

5. Salesforce compensation plans: An agency theoretic perspective;Basu;Marketing Science,1985

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