On the use of structural equation models for marketing modeling
Author:
Publisher
Elsevier BV
Subject
Marketing
Reference28 articles.
1. Impact of types of functional relationships, decisions, and solutions on the applicability of marketing models;Albers;International Journal of Research in Marketing,2000
2. A holistic methodology for modeling consumer response to innovation;Bagozzi;Operations Research,1983
3. Measurement in marketing research;Bagozzi,1994
4. Empirical generalizations and marketing science: A personal view;Bass;Marketing Science,1995
5. Applications of structural equation modeling in marketing and consumer research: A review;Baumgartner;International Journal of Research in Marketing,1996
Cited by 318 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献
1. Integrating relational values in social acceptance of photovoltaic energy storage systems: A consumers' perspective assessment using structural equation modeling;Energy;2024-09
2. The interplay of CSR, stakeholder interest management, capital budgeting, and firm performance;Journal of Behavioral and Experimental Finance;2024-09
3. When digital spaces matter: The influence of uniqueness and place attachment on self‐identity expression with brands using generative AI on the metaverse;Psychology & Marketing;2024-08-06
4. Proposing a Bayesian hierarchical growth curve model (BHGCM) for tourism and hospitality research;International Journal of Hospitality Management;2024-08
5. Can the intention to protect the environment lead to reduced consumption among business students?;Economics and Environment;2024-07-25
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线,采集、加工和组织学术论文而形成的新型学术文献查询和分析系统,可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容,当前同舟云学术共收录了国内外主流学术期刊6万余种,收集的期刊论文及会议论文总量共计约1.5亿篇,并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询!咨询电话:010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3