Marketing decision support systems: Adoption, use, and satisfaction
Author:
Publisher
Elsevier BV
Subject
Marketing
Reference43 articles.
1. Perceived usefulness: Ease of use, and usage of information technology. A replication;Adams;Management Information Systems Quarterly,1992
2. An assessment of the concept of decision systems as viewed by senior-level executives;Alavi;Management Information Systems Quarterly,1982
3. Revisiting DSS implementation: A meta-analysis of the literature and suggestions for researchers;Alavi;Management Information Systems Quarterly,1992
4. Implementing decision support systems: Correlates of user satisfaction and system usage;Barki;Infor (Canada),1990
5. An empirical study of the impact of user involvement on system usage and information satisfaction;Baroudi;Communications of the ACM,1986
Cited by 58 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. The Net Promoter Score interrogated through a services marketing lens: Review and recommendations for service organizations;International Journal of Market Research;2023-12-09
2. A data science-based marketing decision support system for brand management;Innovative Marketing;2023-04-14
3. An Application of Heckman Two-step Procedure to Management Accounting and Firm Effectiveness: An Empirical Study from Vietnam;J ASIAN FINANC ECON;2022
4. Artificial intelligence in business-to-business marketing: a bibliometric analysis of current research status, development and future directions;Industrial Management & Data Systems;2021-08-13
5. Consumers and Artificial Intelligence: An Experiential Perspective;Journal of Marketing;2020-10-16
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3