Promotions of online reviews from a channel perspective-Reference-Cited by-同舟云学术

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Promotions of online reviews from a channel perspective

Published:2022-05 Issue: Volume:161 Page:102697
ISSN:1366-5545
Container-title:Transportation Research Part E: Logistics and Transportation Review
language:en
Short-container-title:Transportation Research Part E: Logistics and Transportation Review

Author:

Yang Wenjuan,Zhang Jiantong,Yan Hong

Funder

National Natural Science Foundation of China

Jiangsu Province Department of Science and Technology

Key University Science Research Project of Jiangsu Province

Publisher

Elsevier BV

Subject

Transportation,Business and International Management,Civil and Structural Engineering

Reference46 articles.

1. Cooperative advertising in a capacitated manufacturer–retailer supply chain: A game-theoretic approach;Ahmadi-Javid;Int. Trans. Oper. Res.,2018

2. 88% of consumers trust online reviews as much as personal recommendations;Anderson,2014

3. The effect of electronic word of mouth on sales: A meta-analytic review of platform, product, and metric factors;Babić Rosario;J. Mar. Res.,2016

4. Stimulating online reviews by combining financial incentives and social norms;Burtch;Manage. Sci.,2018

5. Heuristic processing can bias systematic processing: effects of source credibility, argument ambiguity, and task importance on attitude judgment.;Chaiken;J. Personal. Soc. Psychol.,1994

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