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Store brand introduction, retail competition and manufacturers’ coping strategies

  • Published:2022-09 Issue: Volume:165 Page:102861
  • ISSN:1366-5545
  • Container-title:Transportation Research Part E: Logistics and Transportation Review
  • language:en
  • Short-container-title:Transportation Research Part E: Logistics and Transportation Review

Author:

Hsiao Lu,Xiong HuiORCID

Funder

National Science and Technology Council

National Natural Science Foundation of China

Ministry of Science and Technology of the People's Republic of China

Ministry of Science and Technology, Taiwan

Publisher

Elsevier BV

Subject

Transportation,Business and International Management,Civil and Structural Engineering

Reference59 articles.

1. Pursuing the value-conscious consumer: Store brands versus national brand promotions;Ailawadi;J. Mark.,2001

2. Similarities in choice behavior across product categories;Ainslie;Mark. Sci.,1998

3. The role of store brand spillover in a retailers category management strategy;Alan;Manuf. Serv. Oper. Manag.,2019

4. Competition between private labels and national brands in a multichannel retailer;Arce-Urriza,2017

5. A game theoretic approach for analyzing the competition between national and store brands by considering store loyalty;Assarzadegan;J. Retail. Consum. Serv.,2021

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1. Vertical product line extension when online retailers serve as mom-and-pop stores’ suppliers;Omega;2024-01

2. C2M strategies on an e-commerce platform under brand competition;Transportation Research Part E: Logistics and Transportation Review;2023-09

3. Optimal brand differentiation and private brand introduction strategies considering carbon emission reduction;Managerial and Decision Economics;2023-08-08

4. Manufacturer technology investment: A bane or boon to the store brand encroachment;Transportation Research Part E: Logistics and Transportation Review;2023-08

5. Store brand introduction under platform financing and competition;Transportation Research Part E: Logistics and Transportation Review;2023-08
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