The study of important marketing issues in an evolving field-Reference-Cited by-同舟云学术

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The study of important marketing issues in an evolving field

Published:2021-03 Issue:1 Volume:38 Page:18-28
ISSN:0167-8116
Container-title:International Journal of Research in Marketing
language:en
Short-container-title:International Journal of Research in Marketing

Author:

Wierenga Berend

Publisher

Elsevier BV

Subject

Marketing

Reference62 articles.

1. Marketing behavior and executive action;Alderson,1957

2. Dynamic marketing behavior: A functionalist theory of marketing;Alderson,1965

3. A prospectus for theory construction in marketing;Bagozzi;Journal of Marketing,1984

4. The identity crisis in marketing;Bartels;Journal of Marketing,1974

5. The history of marketing thought;Bartels,1976

Cited by 9 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Service-informed marketing reform;Journal of Services Marketing;2024-07-09

2. The managerial relevance of marketing science: Properties and genesis;International Journal of Research in Marketing;2023-12

3. Chemistry of Marketing: Application of Chemical Thermodynamics Laws to Closed and Isolated Marketing Systems;Journal of Macromarketing;2023-07-02

4. Towards a Marketing Renaissance: Challenging Underlying Assumptions;Australasian Marketing Journal;2023-05-13

5. Intermediate-level outside-in marketing capabilities, technological innovation, and management innovation;European Journal of Marketing;2023-04-19

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