Brand advertising competition across economic cycles-Reference-Cited by-同舟云学术

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Brand advertising competition across economic cycles

Published:2023-11 Issue: Volume: Page:
ISSN:0167-8116
Container-title:International Journal of Research in Marketing
language:en
Short-container-title:International Journal of Research in Marketing

Author:

Özturan Peren^ORCID,Deleersnyder Barbara^ORCID,Özsomer Ayşegül^ORCID

Publisher

Elsevier BV

Subject

Marketing

Reference64 articles.

1. Advertising response;Allenby;MSI Special Report,2005

2. Revisiting Gaussian copulas to handle endogenous regressors;Becker;Journal of the Academy of Marketing Science,2022

3. Own-brand and cross-brand retail pass-through;Besanko;Marketing Science,2005

4. Asymmetric promotion effects and brand positioning;Bronnenberg;Marketing Science,1996

5. Communicating brands in television advertising;Bruce;Journal of Marketing Research,2020

Cited by 1 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. THE EFFECTIVENESS OF PRODUCT INNOVATION AND ADVERTISING APPEAL TO INCREASE THE COMPETITIVE ADVANTAGE OF MPV CARS;International Journal of Innovative Technologies in Economy;2024-05-24

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