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The asymmetric effect of warranty payments on firm value: The moderating role of advertising, R&D, and industry concentration

  • Published:2021-12 Issue:4 Volume:38 Page:817-837
  • ISSN:0167-8116
  • Container-title:International Journal of Research in Marketing
  • language:en
  • Short-container-title:International Journal of Research in Marketing

Author:

Kurt Didem,Pauwels Koen,Kurt Ahmet C.,Srinivasan ShubaORCID

Publisher

Elsevier BV

Subject

Marketing

Reference100 articles.

1. The financial information content of perceived quality;Aaker;Journal of Marketing Research,1994

2. The relationship between warranty and product reliability;Agrawal;Journal of Consumer Affairs,1996

3. Multiple regression: Testing and interpreting interactions;Aiken,1991

4. The market for “lemons”: Quality uncertainty and the market mechanism;Akerlof;The Quarterly Journal of Economics,1970

5. Strengthening the satisfaction-profit chain;Anderson;Journal of Service Research,2000

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